After many years in sport and business across the globe, we are creating the business we want to work in, and the brand that we want to wear.

A brand that is defined by human endeavour and inner strength, understands that aiming up means sometimes falling down, and truly understands the science behind the product they create.

A globally minded sports brand with obsessive attention to detail to make their sportswear work better and feel better.


We are bringing decades of experience in sport and business to the task of creating No Timid Souls.

Tim combines his experience as an Olympic and World Championship Sprinter with a Masters in Exercise Science, and is a former adidas Japan Marketing / Product VP. So not only has he spent a lifetime on the track and in the gym, he has a unique understanding of the theory and practice of human performance.

Kev brings experience as a former Global Senior VP of adidas, CEO of 2XU and professional cricketer. No Timid Souls is the evolution of his childhood dream to own a sports store. Kev is a former Board Member and CEO of Cricket Australia who cares deeply about sport bringing people together in their communities locally and globally. 

No Timid Souls Mindset

We believe the world is ready for a brand that celebrates human endeavour and having the inner strength to put all on the line. Again, and again.

The No Timid Souls mindset is universal. It is about everyone from those who are running their first 10KM or starting at the gym for the first time, all the way to the elite athlete.

Life's not a straight line and performing in sport's not a straight line. It takes grit. Wherever you want to be in life, we want to celebrate your willingness to aim up and the power that comes from having a crack.

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